Marketing is constantly changing. It is difficult to keep up with, not only the changes, but the marketing plan itself. CTM will evaluate your current marketing effort along with the current results it is providing. We develop a custom program that will not only be more effective but also be more manageable. We will develop a budget that coincides with the companies’ current growth strategies.

Once we determine the budget, we will determine the best media avenues to follow and help set up those strategies and agencies that will be able to fulfill those strategies. We will also design marketing campaigns that fulfill the needs of the company. We will also closely monitor the results in order to make sure the campaigns are successful.

Every company does some form of training with their field staff. We have found that classroom training is necessary to teach the concepts. We have also found that when the trainer can go live with real customers and in real live settings the results are phenomenal. After the classroom training is completed each day the trainer will go live on calls with your field staff. This is a chance for your team members to get live one-on-one training in real time.

Besides the calls that the trainer is a part of, your team member will get specific instruction from the trainer on how to improve their average tickets and their close rates. The trainer will also observe your team members skills sets live and be able to give crucial advice and techniques for that individual in order to improve their skill sets and be more productive for the company.

Are you priced right? Many companies deliver their pricing in numerous ways. We will deliver proper pricing for your company based on the needs of the business. This will be done utilizing a gross margin strategy. We have proven system pricing that will ensure that you are priced right.

We will determine how much sales revenue is needed to hit your break-even point each month. We will also look at your current sales trends to determine what the proper price needs to be in order for your company to be successful.

We will deliver price pages created for your company exclusively. You will also own these pages for any future changes or needs. This will amount to approximately 10-15 pages based on the different systems that you offer. Each page will have all costs and commissions built into it so that you can see the gross margin dollars expected once the job is complete.

Obviously, one of the most important aspect of sales is having a good presentation. We will review any current presentation materials and develop a proven presentation book. The presentation book needs to be in place to make sure that the client receives all of the vital information about the company that they are working with. It is also designed to keep the Salesperson focused to cover all the information needed for the homeowner to make a decision.

The Presentation Book will be custom designed to meet the needs of the company and the current demographics that you are working with. It will have a consistent message and flow that is customized to fit your company and your team. It is important that all sales representatives are demonstrating the company the same. Each company is unique and we want to demonstrate that with your custom Presentation Book.

Many contractors struggle with inventory practices. We have developed proven ways to not only keep up with your truck inventory on a monthly basis but also how to organize it. Truck Standardization is key in order to maintain this. If you are asking yourself what does this mean, which most companies do then let us set sights on how to implement this into your business. Once this is complete your trucks will have a complete inventory list and a process on how to manage it.

From there we will implement a proper inventory replenishment system. A Technician should never be more than 1-2 days without a completely stocked truck. These systems will reduce the amount of parts needed on the truck. This will lighten the load and responsibility of the technician and will allow you to get more life out of the fleet you currently have.